Meet the Founder

Ritesh Kapur

Built by Someone Who Has Been Inside Your Stores.

 IIM Calcutta MBA, 9 years as Principal at Goldratt Consulting, 7,000+
stores optimised, named brand work at Tanishq, CaratLane, Thangamayil, Kirtilal
Kalidas, Croma, Peter England, Pantaloons, Titan EyePlus, Woodland.

Years in Retail inventory
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Career Milestones
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Ways to Engage
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Why I Built Gulmohars

For over a decade, I worked closely with retail teams across India—inside stores, warehouses, and planning rooms. I saw firsthand how critical inventory decisions were being made with limited visibility, fragmented data, and immense pressure during peak seasons.

Despite the scale and sophistication of modern retail, allocation and replenishment often relied on manual judgment and inconsistent processes. Teams were spending days planning, yet still facing stock-outs in high-demand stores and excess inventory elsewhere. The problem wasn’t effort—it was the lack of a system that could turn data into clear, actionable decisions.

Gulmohars was built to solve this. Our goal is simple: bring clarity, speed, and consistency to inventory planning across every store. By combining store-level demand insights with structured decision-making, we help teams move from reactive firefighting to confident, data-driven execution.

This is not just software—it reflects years of on-ground experience and a deep understanding of how retail actually works.

Ritesh Kapur

Founder, Gulmohars

Speaking Engagements

  • CII Retail Conclave – Inventory Excellence March 2024
  • RAI Retail Leadership Summit January 2024
  • CII National Retail Forum – Supply Chain Track September 2023
  • RAI Omnichannel Retail Summit June 2023

Our Founder's Inventory
Methodology Has Been Adopted By:

Tanishq

CaratLane

Peter England

Louis Philippe

Allen Solly

Pantaloons

Titan EyePlus

Woodland

Ultrahuman

Thangamayil

Kirtilal Kalidas

Across Electronics, Apparel, Eyewear, Lifestyle, Jewellery, and D2C sectors

A Perspective on Inventory and Retail

Gulmohars — Founder Journey

The Founder

20 Years in Retail.
One Clear Obsession.

Every methodology behind Gulmohars was earned inside real businesses — not theorised in a classroom. Here is the journey that built it.

2003 Infosys Technologies
TechnologySystems
Building Systems That Work at Scale
Started career as Module Leader at Infosys — developing tools for data management, working with international clients, and learning how large systems behave under real operating conditions. Awarded highest rank CRR 1 for performance.
Grade A on confirmation Top-ranked employee
2005 IIM Calcutta
MBAStrategySystems
MBA — Strategy & Systems, IIM Calcutta
Specialised in Strategy and Systems thinking. Elected Student Representative and led placement coordination for 550+ students across 6 teams. The systems lens from IIM-C became the foundation for everything that followed in retail.
Strategy & Systems specialisation Placement Coordinator — 550+ students
2008 Aditya Birla Retail
SupermarketFMCGMerchandise Planning
First Deep Immersion in Retail Inventory at Scale
Joined Aditya Birla Retail as Head of Supermarket Business Applications, then elevated to Head of Merchandise Planning and Replenishment. Introduced global best practices in inventory management, merchandise financial planning, and VMI-CPFR collaborative supply chain systems across the supermarket business.
VMI & CPFR implementation Merchandise financial planning 4 years · Aditya Birla Group
2011 Goldratt Consulting
ElectronicsEyewearTheory of Constraints
Theory of Constraints Applied to Multi-Store Retail
Joined Goldratt Consulting as Principal — the global home of Theory of Constraints thinking. Applied TOC to retail inventory challenges across Electronics and Eyewear sectors. In Electronics: significant cash flow improvement within 10 weeks, store LTL sales growth of 80%, and a 30% improvement in store fill rate. In Eyewear: inventory turns increased 15%, process for identifying and liquidating sludge stock established.
80% LTL sales growth — Electronics +15% inventory turns — Eyewear Cash flow improvement in 10 weeks
2012 Goldratt Consulting
JewelleryMattress & Foam
Jewellery & Distribution — The Numbers That Built the Reputation
Three years of deep work across India's jewellery industry and mattress & foam distribution. In jewellery: inventory turns up 22%, global melting loss reduced by 62% saving ₹10 Crores, average age of inventory cut from 123 days to 75 days. In mattress distribution: All India availability stabilised to 95% within 4 months (from 60%), 26% inventory reduction while maintaining availability, and 70% sales growth where the inventory turns offer was introduced.
₹10 Cr saved — jewellery melting loss Inventory age: 123 days → 75 days 95% availability — mattress distribution 70% sales growth with turns offer
2015 Goldratt Consulting
ApparelFast FashionMulti-Store
Methodology Scales Across Apparel & Fast Fashion
Continued at Goldratt Consulting applying Theory of Constraints to apparel and fast fashion retail — the most complex inventory environment in retail due to size curves, seasonality, and short sell-through windows. This phase built the allocation and replenishment logic that would later become the core engine of Gulmohars. Clients include Peter England, Louis Philippe, Allen Solly, Pantaloons, Max, and EasyBuy.
Peter England · Louis Philippe · Allen Solly Pantaloons · Max · EasyBuy 8 yrs 10 months at Goldratt Consulting
2020 TOC Flow Consulting
ElectronicsLifestyleD2CFounder
Founded TOC Flow Consulting — Methodology Becomes a Practice
Left Goldratt Consulting to found TOC Flow Consulting — bringing the Theory of Constraints methodology directly to India's retail market as an independent practice. Expanded across Electronics (Croma), Lifestyle (Woodland, Wildcraft, KurlOn), Eyewear (Titan EyePlus), and D2C-to-retail brands (Ultrahuman). Built the consulting engine that would eventually power Gulmohars as a product.
Croma · Woodland · Wildcraft Titan EyePlus · KurlOn · Ultrahuman Founder — Bengaluru
2024 Gulmohars
SaaS Product All Retail Sectors Expert-Guided
20 Years of Methodology. Now a Product.
Gulmohars is built. Every allocation rule, every transfer trigger, every aged stock threshold in the product is drawn directly from 20 years of working inside the stores of India's largest retailers — not from generic software logic. The methodology that reduced inventory age at jewellery chains, stabilised availability at distributors, and drove sales growth at apparel brands is now available as an intelligent, automated, expert-guided system for any multi-store retailer in India.
7,000+ stores — methodology track record Electronics · Apparel · Eyewear · Jewellery · Lifestyle Live today — Senco Gold & Giva
IIM Calcutta — MBA, Strategy & Systems
Principal, Goldratt Consulting — 8 yrs 10 months
Founder, TOC Flow Consulting — 2020 to present
7,000+ stores optimised across India
Featured Speaker — CII, RAI

A Journey Through Retail

Ritesh’s experience in retail spans over two decades, across store operations, merchandising, and large-scale inventory planning.

This journey is not defined by roles alone, but by a continuous effort to understand how inventory truly moves across stores — and where traditional systems fall short.

Gulmohars was built from these insights, shaped over years of working closely with real retail environments.

2003

Started on the retail floor, learning customer behaviour and store operations firsthand.

2007

Led store expansion initiatives, managing multiple locations and operational consistency.

2010

Moved into merchandising and category planning, focusing on product mix and sell-through.

2013

Handled large-scale inventory planning across stores, balancing depth and assortment.

2016

Identified recurring inefficiencies in allocation and stock movement across locations.

2019

Began developing a structured approach to inventory optimisation for multi-store retail.

2021

Worked closely with retail teams to refine allocation, transfers, and decision-making systems.

2024

Launched Gulmohars to bring structured, data-driven inventory decisions to retail businesses.

Advisors & Team

Built with experience from retail, supply chain, and technology

Studio headshot of a woman with long brown hair and a professional smile, wearing a white V-neck blouse. She is set against a neutral grey background, conveying a clean and approachable professional look.

Amit Sharma

Retail Strategy Advisor

Ex-Titan, 15+ years in retail planning
Professional portrait of a smiling man in a business suit and glasses, suitable for a corporate profile or testimonial.

Aarav Verma

Supply Chain Advisor

Former Flipkart, inventory optimization expert
Professional portrait of a smiling man in a business suit and glasses, suitable for a corporate profile or testimonial.

Rahul Mehta

Product & Engineering

10+ years building SaaS platforms

One Tool. Six Shifts.

What changes when Gulmohars runs daily

01

Retained Advisory

An ongoing, high-trust relationship for founders and leadership teams who want a strategic thinking partner in their corner — not just when things go wrong, but as a consistent presence through the decisions that compound over time.

02

Project-Based Consulting

A structured engagement scoped around a specific challenge — a turnaround, a market entry, a brand repositioning, or a critical strategic decision that needs deep expertise and a clear deliverable.

You're not hiring a firm.
You're working directly with Ritesh.

Every engagement begins and ends with Ritesh. There are no handoffs to junior associates, no account managers between you, and no dilution of focus. When you engage, you get the undivided thinking of someone who has spent over two decades building expertise in retail — and who treats every client relationship as a long-term investment.

Direct Access

Always Ritesh, always

Full Confidentiality

Discreet by default

Continuity of Engagement

No mid-project handoffs

Long-Term Perspective

Built for the compound effect

Credentials & Background

The Foundation
Behind the Practice

Education

MBA – Retail Management

2005

Postgraduate Degree

Certification

Certified Retail Strategist

2010

Professional Certification

Affiliation

Retail Industry Advisory Board

2016–Present

Board Membership

Recognition

Top 40 Retail Leaders

2019

Industry Award

Publication

Contributor – Retail Strategy Quarterly

2017–Present

Thought Leadership

Speaking

Keynote – Asia Retail Summit

2022, 2023

Industry Conference

Press & Articles

Insights and coverage on retail inventory and allocation

 

Economic Times

Why Inventory Allocation Is the Biggest Challenge in Retail

How data-driven allocation improves sell-through and reduces stock-outs.

YourStory

Inside Multi-Store Inventory Planning

Lessons from working with large retail brands across India.

Retail4Growth

From Guesswork to Data-Driven Allocation

How modern retailers are transforming inventory decisions.

Work Together

Ready to think
different about
your retail business?

Whether you’re navigating a pivotal decision or looking for a strategic partner over the long term — this is where that conversation starts.
No obligation. Ritesh responds to every enquiry personally.

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